Join us
Subscribe

…Why?

adbusters_107_heidegger_S

Humanity finds itself in a perilous situation. Why?

Just because a third world war might break out unexpectedly and bring about the complete annihilation of humanity and the destruction of the earth? No.

The approaching tide of technological revolution could so captivate, bewitch, dazzle and beguile humanity that calculative thinking may someday come to be accepted and practiced as the only way of thinking. And then?

Then humanity would have denied and thrown away its own special nature: that we are meditative beings.

Therefore, the issue is the saving of humanity’s essential nature.

Therefore the issue is keeping meditative thinking alive.

[cherry_banner image=”5425″ title=”Adbusters #107″ url=”http://subscribe.adbusters.org/collections/back-issues/products/ab107″ template=”issue.tmpl”]The Big Ideas of 2012[/cherry_banner]