Join us
Subscribe

Coke adds life to dozens of public and scientific organizations in exchange for their silence

adbusters_123_coke_S

Things Go Better With Coke – like the $120 million in grants they’ve given out to legitimate scientific organizations since 2010. $7.5 million to the Pennington Biomedical Research Centre. $3 million to the American Academy of Pediatrics. $3.1 million to the American College of Cardiology. $3.5 million to the American Academy of Family Physicians. $2 million to the American Cancer Society. $1.7 million to the Academy of Nutrition and Dietetics.

Coke adds life to dozens of public and scientific organizations in exchange for their silence – $29 million in research grants so that medical organizations could bury their heads in their soft drinks when it came time to discuss soda’s role as a leading cause of obesity. This research influenced scientific consensus and held sway over health recommendations. It satisfies the thirsty and helps the weary, their studies said. It’s the pause that refreshes. It’s delicious and healthful. Love at first sip. The answer to thirst after play. A little minute for a big rest. Hospitality in your hands. I’d like to buy the world a Coke and contribute to the continued obesity of 78.6 million adults and 12.7 million children. I’d like to buy the world a Coke and give tacit approval to the blatant sponsorship of institutions dedicated to public health who stay in bed with the enemy. I’d like to buy the world a lavish Coke-sponsored welcome reception for the world’s largest pediatricians’ conference in Boston. I’d like to buy the world a do-over of the Coke-funded LSU study which happily ignored inconvenient science and blamed obesity on exercise and television. I’d like to buy the world a company less devoted to fattening up their friends and children and contributing to misinformation as well as skyrocketing rates of diabetes and heart disease. I’d like to buy the world a world where corporations can’t give money to supposedly impartial academic institutions and make them say: “It’s the refreshingest!”

Let them drink from their own cup for once.

Fuck the Coke.

I’d like to buy the world a chance.

– Jesse Donaldson
[cherry_banner image=”4586″ title=”Adbusters #123″ url=”http://subscribe.adbusters.org/collections/back-issues/products/ab123″ template=”issue.tmpl”]Manifesto for World Revolution Pt. VI[/cherry_banner]