Journal of the mental environment
“I take my desires for reality because I believe in the reality of my desires”
Blackspot
For years the old pattern went on. People were jaded by corporate control of so much of their lives, but couldn’t see how they might take some power back. We decided to launch a counterattack. The result is Blackspot, the world’s first open-source brand. Blackspot represents a radical, no-compromise experiment, a total rethinking of capitalism from the ground up.
Customer = participant: The passive consumer becomes an active participant in shaping the social enterprises of the future.
Open-source: Anyone can brand or co-brand their product or service with the blackspot, joining a loose alliance of thousands of other indy blackspotters.
Jujitsu marketing: Blackspotters will go head to head with the dominant companies in their industry, using the power of the world’s biggest brands to drive their success.
Blackspot Members Discount
Become a Blackspot member by purchasing a pair of our eco-friendly, anti-brand sneakers and you will receive an automatic 25% off of your future Adbusters orders. This discount applies to subscriptions, culture shop merchandise, as well as all future shoe orders.
Just log in with the unique username and password provided at the time of your order to get member pricing on everything we offer. (This offer is subject to change without notice, so take advantage while you can).
If you bought your Blackspots before September 3, 2008 and are interested in receiving the new members’ discount, please contact us at shoeorder@adbusters.org.
Recent Posts
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Strike, Collapse, Rethink
A general consumption strike is behind the coming economic collapse. Culturejammers must use this opportunity to usher in a new world.
Tue, 07 Oct 2008 11:37 am
Posted by Micah M. White
4 comments -
The Blackspot's Design Unfolds With Time
Not a product, a brand nor a marketing campaign, the blackspot is a call to shake off the chains of resignation.
Mon, 06 Oct 2008 10:15 am
Posted by Micah M. White
5 comments -
Cheap beer?
Why do hipsters drink PBR? Rob Walker takes a look at brands and meaning in the marketplace.
Tue, 12 Aug 2008 3:08 pm
Posted by Lauren
67 comments
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