
Back in 1989 we dubbed Adbusters "the journal of the mental
environment," and since that day weve explored this
terrain and tried to give it the respectability and prominence
it deserves. Weve watched the "battle of the mind" intensify
to the point where thousands of commercial messages per day are
now discharged into the average North American brain. Weve
tracked the rise of addictions, anxieties and mood disorders as
they have grown into what some public health officials now describe
as an "epidemic" of despair. Weve watched the media
megacorps merge, consolidate and vertically integrate until a mere
handful of them now control the bulk of all the news and entertainment
flows around the planet. Throughout this journey, weve marvelled
at human resiliency. Just how toxic would the mental environment
have to become before some threshold of tolerance was exceeded,
and people got pissed off and demanded a cleaner, less cluttered,
more democratic mass media?
So far it hasnt happened. Nobody is throwing their TV set
out of the window, in hopes it will land on Rupert Murdoch. No
anti-trust legal action is pending against AOL-Time Warner. No
media reform movement has gelled. The best that media activists
have been able to muster is lots of loose talk about media democracy,
public access to the airwaves and a fundamental new human "right
to communicate" for this communications age of ours.
But now a number of provocative psychosocial studies have appeared
that may rejuvenate this whole debate. These groundbreaking studies
point to a growing toxicity in American culture. They suggest that
cultural toxins have now reached dangerously high levels, helping
to explain the high school shootings, the skyrocketing use of legal
and illegal psychoactive drugs, our growing problems with obesity
and psychosomatic illness, rage in public places, and the general
sense of cynicism and hopelessness that is enveloping our culture.
Yet because these studies are so controversial, because they point
an accusing finger at American culture and suggest that the "American
Dream" itself may be one of the root causes of our deteriorating
mental health, they remain in the margins disputed, denied
and ignored. So, as the journal of the mental environment, we figure
its up to us to set things straight and give these studies
the prominence they deserve. We surveyed 15 of them and in the
following pages, offer brief synopses of the most compelling. Detailed
summaries of all 15, with references and hyperlinks, can be read here.
This is fascinating, alarming, revolutionary stuff. Enough of
this kind of research may finally politicize the mental environment
the way Rachel Carson politicized the physical environment 30 years
ago. See for yourself. Wade in, be skeptical, but dont ignore
the alarm bells in your head. This new evidence could transform
you, if you havent already been transformed, into a mental
environmentalist, fighting to stop pill-popping American spiritual
emptiness from spreading across the globe.
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