Making another world possible.

Olga Koumoundouros, Monument to a Town Meeting, after Acconci.
There is
an expanding chasm between rich and poor, looming environmental
calamities, global terror seemingly growing in tandem with global
markets. Now look at art being made today. Is art playing a vital role
in mounting resistance to these forces? Does it have the capacity to
catalyze social change? Or is artist Martha Rosler right when she says,
"The total freedom of the artist in Western society also ineluctably
signals total irrelevance"? As artists like Sam Durant are quick to
point out, "art is an effective method of resistance and change - just
as it is an effective tool for the maintenance of power or the status
quo." But some recent strategies of artmaking are working to tip the
balance to progressive change.
One shares its name with an exhibition
on view at Massachusett's MASSMoCA through March 2005: The
Interventionists. These artists seek to "enter physically," writes Nato
Thompson in the show's catalog: "that is, they place their work into
the heart of the political situation itself." By changing the context -
going into the streets or bringing the "real world" into the gallery -
art makes the much-touted, yet little realized, leap between art and
life. For example, the exhibition features mobile shelters for the
homeless created by Krzysztof Wodiczko and the Danish art group n55
that could easily be relegated to a museum show on design. But
fabricated for actual use outside the gallery, these constructions
serve dual roles of giving practical help to the homeless while using
aesthetic means to raise the visibility of the easily overlooked urban
poor.
Well known to culture-jammers is a form of intervention described by
the Situationist term detournement. "One tactic is not to present
something that we all recognize as shocking, but to present the
shocking aspect of what is comfortably familiar; or to defamiliarize
the commonplace," writes Jean Fisher in the catalogue for Documenta 11,
a recurring exhibition in Kassel, Germany, that frequently addresses
geopolitical concerns. This flip is demonstrated by Mexico City-based
artist Minerva Cuevas who has repurposed corporate mechanisms, from
consumer brands to the very structure of a corporation, to "make
information available, readable . . . and to translate social campaigns
into their visual or graphic form." In an early project, Cuevas founded
the Mejor Vida (Better Life) Corporation, a nonprofit once housed in
Mexico City's tallest trade tower, to do work that doesn't compute in
bottom-line-driven circles: give away unscratched lottery tickets (and
any winnings), distribute barcode stickers to give shoppers fair prices
at supermarkets, create MVC student IDs so cardholders can get free
admission at publicly funded museums and discounts on public
transportation. In one of Cuevas' more recent projects, she spotlights
little-known American history: in 1954, the CIA backed a coup in
Guatemala that overthrew a democratically-elected leader who sought to
nationalize the powerful United Fruit Company. Cuevas' wall-sized mural
features a Del Monte label for canned tomatoes with red juice flowing
onto the gallery floor, puddling like blood. Accompanied by the words
"Pure Murder," she references either the CIA's assassin trainings or
the half century of violence the coup triggered - or both.
While such work responds to current events, it’s not reactionary. So
unlike earlier forms of protest-based art, it goes beyond proposing the
inverse of that which it opposes, to deconstructing the underlying
memes. Forgoing the binary view of Del Monte (the company that bought
United Fruit’s land when it folded), she complicates the reassuring
design of a corporate label, hinting that the “purity” of our food
includes not just its ingredients but the practices by which it’s
harvested and sold in the global marketplace as well. The problem with
oppositionality, writes Fisher, is that, “by itself, it seldom sustains
a change in perception because it leaves the basic structure or system
intact: the system is well able
to absorb any message, provided its code remains unchanged.” But by
making alternate narratives, the memes can be exposed and, hopefully,
eroded.
That seems to be the motive of Paul D. Miller (aka DJ Spooky) in his
recent project Rebirth of a Nation. An experimental musician and
hip-hop artist, Miller has made a high-tech reinterpretation of the
1915 film The Birth of a Nation,
the explicitly racist tale by D.W.
Griffith long used in recruiting by the Ku Klux Klan. Using the DJ’s
toolbox, Miller sliced and diced a troublesome film – a “cinematic
classic” that, because of its innovative editing and camera angles, is
one of the American Film Institute’s Top 100 American films of all time
– overlaying hypnotic digital graphics and film footage (including a
Bill T. Jones dance work based on African-American history) with a
soundtrack of hip hop, dub, live violin, and ambient sounds. By
reworking the film’s DNA through an artform developed in large part by
African-Americans, Miller reclaims the techniques of montage and
intercutting, while also “taking back” the history appropriated by
Griffith. “Basically I’m holding the remix of the film up to America in
a way that says, ‘Another world is possible,’” Miller explains. “How do
you make it real?”
And that's art's strength - it creates a language of possibilities for
our consideration, "endless alternatives," as Walker Art Center curator
Philippe Vergne says. To ask it to be something else is wrongheaded.
After all, it's art, not advertising, entertainment, or electoral
politics. We don't hold our poets accountable for the effectiveness of
their verse nor do we judge the aesthetic standards of our senators.
But when art is successful - when it moves its viewers to act - it
feeds a network of others who are using various tools, from protest to
policy, voting to community organizing. "Art is a part of the
struggle," says Durant. "It isn't itself the cause of some radical
change but can be part of the movement for revolutionary change and
social justice."
Paul Schmelzer
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