The Big Empty
by Norman Mailer
Corporations are stifling our lives. Not only economically, where they
can claim, arguably, that they bring prosperity (and, frankly, I’m
certainly not schooled enough in economics to argue that point pro or
con), but aesthetically speaking, culturally speaking, spiritually
speaking. They flatten everything. They are the Big Empty. One of the
virtues of Fahrenheit 9/11 is that you could see all the faces of the
Bush administration, those empty faces, those handmaidens and
bodyguards of the Big Empty. And then Moore contrasted them to all the
faces of American soldiers over there: innocent, strong, idealistic or
ugly, but real faces, real people. Plus all those suffering Iraqis.
Obviously, people in such torment are always dramatic and eloquent on
film. Still, most of those Iraqis had different kinds of faces. That
shade of alienation from natural existence had not yet gotten into
their skin. They might be hard to live with but they were alive.
The war against the corporations is profound. They are deadening human
existence. That, I think, is the buried core of the outrage people feel
most generally. There is, after all, a profound difference between
corporations and capitalism itself, at least so long as capitalism
remains small business. The small businessman is always taking his
chances. He leads an existential life. He’s gambling that his wit, his
energy, and his ideas of what will work in the marketplace will be
successful. He can be a sonofabitch, but at least he’s out there in the
middle of life. He could be creating something that’s awful, but at
least, he’s taking chances.
The corporation is the reverse, and turns capitalism inside out. The
majority no longer give their first concern to the quality of their
product. Since they have the funds to advertise on a large scale, it
diminishes their need for a good product. Marketing can take over by
way of language and image. Over the years this has produced a general
deterioration of the real value of products for the same real money.
To win this war will take, at least, 50 years and a profound revolution
in America. We’ll have to get away from manipulation. What we’ve got
now is a species of economic, political, and spiritual brainwashing,
vastly superior to the old Soviets, who were endlessly crude in their
attempts. Our governmental and corporate leaders are much more subtle.
I remember years ago when my son was around 15, he wore a shirt that
said Stussy on it. And I said, “Not only do you spend money to buy the
shirt, but you also advertise the company that sold it to you.” And he
said, “Dad, you just don’t get it.” All right, he was right, I didn’t
get it.
What we do have is the confidence that we breathe a cleaner spiritual
air than the greedbags who run our country and so it is not impossible
that, over decades to come, much that we believe in will yet come to
be. But I do not wish to end on so sweet and positive a note. It is
better to remind ourselves that wisdom is ready to reach us from the
most unexpected quarters. Here, I quote from a man who became wise a
little too late in life:
“Naturally, the common people don’t want war, but after all, it is the
leaders of a country who determine the policy, and it is always a
simple matter to drag people along whether it is a democracy, or a
fascist government, or a parliament, or a communist dictatorship. Voice
or no voice, the people can always be brought to the bidding of the
leaders. This is easy. All you have to do is tell them they are being
attacked, and denounce the pacifists for lack of patriotism and
exposing the country to danger. It works the same in every country.”
That was Hermann Goering speaking at the Nuremberg trials after World
War II. It is one thing to be forewarned. Will we ever be forearmed?
Norman Mailer has, amongst other things, written 39 books, plays,
poems, essays and movies, and co-founded The Village Voice. This essay
is adapted from the transcript of an interview he gave New York
magazine.
Read more at <CorporateCrackdown.org>.
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