Get it wrong: People revolt, ecosystems
collapse, empires fall.
Get it right—even for a brief moment: A surge of optimism, creativity and enlightenment pulses throughout the land.
After sixty boom years, it looks as though the world’s economic destiny is taking a major turn for the worse. Food. Water. Oil. Pollution. Temperature. Conflict. Brutality. Everything seems to be breaking bad … and the rising mood of pessimism and depression feels unstoppable.
A revolutionary leap in economic thinking
… a monumental mindshift in the way we think about growth, progress and finance may be the only way to stop this experiment of ours from spiraling into into climate apocalypse and a brutal
New Dark Age.
The contours of this paradigm shift are already discernible—it will be “bionomic.” It will recognize that our human money economy is just a subset of the Earth’s larger bioeconomy and not the other way around. This shift in perspective will change everything … it will invite us to see the world with new eyes … to value things differently … to rethink growth … to redefine progress and how it is measured. Above all it will open up a whole new mix of exciting policy alternatives for nations, businesses and individuals to pursue. And, in time, it will change the way we live and consume, by ushering in a revolutionary new kind of marketplace, a true-cost marketplace in which the price of every one of the trillions of products bought and sold each day tells the ecological truth.
Economics students: you are the heart of the insurrection. Download some memetic ammunition at kickitover.org, email firstname.lastname@example.org for a free digital copy of Meme Wars—The Creative Destruction of Neoclassical Economics, and then start stirring up some mayhem in the economics department of your university. Challenge your teachers in class. Demand a real-world curriculum. Nail the Kickitover Manifesto to all the prof’s doors!
[cherry_banner image=”8242″ title=”Adbusters #125″ url=”https://subscribe.adbusters.org/collections/back-issues/products/ab125″]The Year of Living Dangerously Pt.2[/cherry_banner]