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After post-modernism, what’s next?

adbusters_120_nomo_S

We carry with us gadgets, small inventories and surveillance equipment that monitor our every move, every thought and we accept this state of global order. This systematization of life in real-time is far more frightening than the postmodern mind could ever have imagined. Rather than seeing a march of eras, a narrative progression towards a better future, today we are contemporary, simultaneous and a resistance to the ethics of place has developed as a consequence. Today we face a global pause, the time of no modernity, or nomo. Each one of us is a behavioral algorithm, clocked, analyzed, monitored and conditioned. We exist in a panopticon and we willingly pay our membership dues so that we too can feel connected to it, this real-time network of simultaneity . . . the permanent now.

We are in an endless flow of simulated ambience which comes to a grinding halt the moment the network signal is lost.

—Michael Rattray

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