Last week we challenged you to create widespread cognitive dissonance around the world by putting ourEverything Is Fine, Keep Shopping poster up in malls everywhere.
Cognitive dissonance is a high tension state between two opposing beliefs. It works like a pie in the face, first inducing confusion, then anger, and finally an intense desire to correct the imbalance — to recover the consonance that has been lost.
It’s an incredibly transformative force . . . a way to get people to reconsider what they hold dear and what they take for granted . . . the jolt that gets people to rethink their life choices.
Cognitive dissonance feels like low level grass roots fun, but it could be a way to kickstart a world revolution: we ambush people, first in malls, then in gasoline stations, then in supermarkets and all over the physical and mental environments . . . we inject radical ideas into people’s heads and set the tone for a new world order to come.
Culture Jammers have always messed with consumer culture, and that’s what we are doing with this latest jam. Already posters have gone up in malls and schools around the world. Let’s keep the dissonance going for another week. Print the poster, put it up somewhere and share it with your friends. Check out some of our other spoofs below – or create your own. And send us pictures of your jams and let us know how it feels.
for the wild,