This week, we take on the powerhouse of the coffee world, Starbucks.
Despite years of backlash, Starbucks can still be found on every corner around the globe. Its efforts to create an ethical image have done little to hide its dominating nature.
For centuries, coffeehouses were meeting places for philosophers, artists and activists. That’s where big ideas percolated and revolutions were hatched. But who wants to talk politics at Starbucks? Despite their attempts to manufacture an atmosphere of creativity and community, Starbucks remains an invasive presence in any neighborhood.
This week let’s break the corporate chain. Take a stroll in your neighborhood and zero in on one independent coffee shop you really like. Get to know the owner and the baristas who work there. Make it the place where from now on you connect with your community and your friends.
A couple of blocks from Adbusters, here in the Fairview Slopes neighbourhood of Vancouver, is a wonderful little indie coffee shop called Wicked. We go there almost every day, often to strategize and cook up campaigns . . . there’s something truly wonderful about being plugged in like that.
This week let’s give the indie coffee movement a worldwide boost . . . let’s walk away from Starbucks and never go back.
This is the revolution of everyday life.
For the wild,